Estimating the normal selling price


Response to the following :

Setting Selling Prices: Functional Cost Approach

Refer to problem. Assume that the company prices its products using a 30% markup on total manufacturing cost to cover selling and administrative expenses and to provide a reasonable return on investment. Using the following data and the functional cost approach to pricing products, estimate the normal selling price. Note: The markup will end up being 30% of the selling price.

Problem:

Setting Selling Prices: Contribution Approach

The company prices its products using a 40% markup on total variable cost to cover fixed costs and to provide a reasonable return on investment. Using the following data and the contribution approach to pricing products, estimate the normal selling price. Note: The markup will end up being 40% of the selling price.

                                                                  Cost per Unit
Direct materials                                                       $10

Direct labor                                                              17

Variable manufacturing overhead                                13

Variable selling and administrative expenses                  8

Fixed manufacturing overhead totals $80,000 per year. Fixed selling and administrative expenses are $55,000 per year. The average number of units sold per year is 5,000.

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Cost Accounting: Estimating the normal selling price
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