Estimate market potential for the drinkworks machine, Microeconomics

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Estimate market potential for the drinkworks machine

Problem

Estimate market potential (in units) for the Drinkworks machine, given a retail price of $199, $249, or $299. Hint: base your estimates off of the number of households in the U.S., and use information in Exhibit 1 to calculate the number of households in each segment. Multiply the resulting figures by purchase intent data shown in Exhibit 3.

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Microeconomics: Estimate market potential for the drinkworks machine

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Microeconomics: Estimate market potential for the drinkworks machine

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