Assume you are a manager of a large Multinational Enterprise (MNE) from an industry of your own choosing. You have been asked to evaluate the company's internationalisation strategies towards two countries of your choice.
You should choose two contrasting countries in which your company has not yet commenced business operations. You should select one or more appropriate and different strategies for each country. Your task is to critically evaluate the implications of the economic environment of the individual countries on the firm's internationalization strategies.
In your analysis you should consider the following key elements of the economic environment of a country:
- its economic connections with the rest of the world through international trade and FDI
- the role of each country's government
- the competitiveness of relevant local industries
- its economic relations with the regional economy