Problem:
Without establishing customer loyalty, a company's chances of success may diminish. What do we as consumers look for in a restaurant, store, or company that keeps us coming back time and time again?
For this project, need to select a nationwide establishment. It can be supermarket super store, gas station, full-service restaurant Example (International House of Pancakes, Red Lobster Restaurant, Wal-Mart Stores, Target Stores, Walgreens, etc: that you, me or others frequent. Please do not use a fast food restaurant.
PART 1:
1. Analyze what experience(s) makes you me other others loyal customers?
2. How does the store keep you, me or others satisfied? Provide examples.
PART 2:
Discuss why at least 2 other people may also be loyal customers of the type of establishments described above (it does not have to be the same store).
- Describe the way they may have became loyal.
- Describe why they would or do frequent that store vs. the competition.
- Compare and contrast the experiences between the different people
- What makes a loyal customer
Paper should be written in first person; this means words like 'I' and 'we' are inappropriate.
Assignment should contain a cover page, an abstract page and a reference page (optional) in addition to the body.