Question: Establishing and achieving strategic objectives merits very high priority on management's agenda because a company cannot achieve its strategic intent and strategic vision or gain a competitive advantage over rivals without having and achieving strategic objectives.
strategic outcomes provide better benefits to shareholders in both the short run and the long run.
well-chosen strategic objectives help managers craft a good strategy.
strategic outcomes are leading indicators of a company's future financial performance and business prospects.
a company can't have a shrewd strategic vision without having aggressive and competitively astute strategic objectives.