Assignment Task: Respond to the two following posts, illustrated below.
Ariel Bustamante
NEW
To effectively develop an organizational strategy for establishing a robust social media presence and enhancing patient engagement, here's a structured approach to your questions:
1. Current State of the Organization's Social Media Presence
- Assessment: Start with a comprehensive audit of existing social media accounts and online platforms. Determine whether the organization currently has any active profiles on platforms like Facebook, Twitter, Instagram, or LinkedIn.
- Engagement Level: Analyze the engagement levels (likes, shares, comments) on existing posts to gauge community interest and interaction.
- Content: Review the type of content shared (educational resources, announcements, patient stories) and assess its relevance and quality.
- Policies: Examine any existing guidelines or policies that pertain to social media use within the organization.
2. Intended Populations and Additional Factors
- Primary Populations: Identify target groups, which may include patients, families, local community members, and specific demographics relevant to the rural setting (e.g., elderly populations, chronic disease patients).
- Health Literacy: Consider the varying levels of health literacy within these populations. Tailor content to be accessible and understandable to diverse audiences.
- Cultural Considerations: Address any cultural factors that may influence communication preferences and health behaviors within the community.
3. Priorities and Immediate Actions
- Develop a Strategic Plan: Outline clear goals for the social media strategy (e.g., increase awareness, enhance engagement, improve health literacy).
- Policy Creation: Start drafting a social media policy that encompasses guidelines for professional conduct, content creation, patient confidentiality, and crisis communication.
- Engagement Strategy: Plan immediate actions such as creating a content calendar for regular posts, including educational material, FAQs, and highlights of nursing achievements.
- Stakeholder Feedback: Gather input from nursing staff and other departments to ensure that the strategy aligns with organizational values and needs.
4. Resources and Support Needed
- Technology: Assess the need for tools that facilitate social media management (scheduling posts, analytics).
- Training: Plan for staff training on social media best practices, data privacy, and engagement strategies.
- Funding: Consider potential budget allocations for social media campaigns or community outreach initiatives.
5. Beneficial Stakeholders
- Internal Stakeholders: Collaborate with nursing leadership, IT, marketing, and patient engagement teams to ensure a unified approach.
- Community Partners: Engage local health organizations, community leaders, and patient advocacy groups to expand outreach and gain insights.
- Patients and Families: Involve patient representatives in discussions to better understand their needs and preferences.
- Social Media Experts: Consider consulting with social media professionals or hiring a specialist to guide strategy development.
References:
- Chou, W. Y. S., Gaysynsky, A., & Vanderpool, R. (2017). The importance of social media in public health: A case study of the CDC's #CDCchat. Health Promotion Practice, 18(1), 119-123.
- O'Neil, E. H., & Linder, D. (2019). Communicating in health care: A framework for using social media effectively. Journal of Healthcare Management, 64(2), 92-106.
Marian Vinas
Florida National University
Health Care Informatics-DAX-DL01
Current State of the Organization's Social Media Presence:
With the new appointment as the Advanced Nursing Practice and Care Quality Lead the first thing that would require examination is the state of social media integration within the facility. As the current policy is the only one available, it may be rather pale as far as email and completely non-existent in terms of online or social media presence in the healthcare organization (Gadd et al, 2020). The first and most important step for the implementation of strategies is to review and analyze existing platforms by conducting a SWOT analysis of the firm's Facebook, Twitter and any other tools it uses for communication.
Intended Populations and Considerations:
These are patients, families and the other groups in the society especially the rural society which the organization operating. Other considerations are health literacy and digital divide, language differences and dialects (Miah et al, 2019). Due to the dearth of medical services in rural areas, it is important to include accessibility concerns when designing messages and also improve the information and communication technology in order to simplify medical information for patients in rural areas.
Priorities and Immediate Actions:
Given the six-week timeline, immediate priorities include:
Petty 2012 The Company should conduct a swift assessment of the existing and future social media and digital communication.
Participating with stakeholders to identify the preferred means of involvement in patient or family engagement.
In cooperation with stakeholders, the development of a strategic social media plan which educates and fosters the nursing standards of practice as well as the quality patient care with involvement of their families.
Formulating policies in professionalism, privacy and acceptable channel of response to patient campaigns, and complaints.
The short term interventions are identifying a core team in charge of social media response and mapping out major nursing activities with the appropriate communication plan for implementation.
Resources and Support:
Some of the resources needed are analytics tool to track social media activities, it integration to the corporation's communication system and educating the staff on the new social media mentality. Legal advice will also be required in order to meet privacy laws and health requirements.
Beneficial Stakeholders:
These assessments should involve stakeholders such as representatives from nursing leadership, information technology departments, marketing and public relations, legal departments, patient representatives, and leaders of the locale (Miah et al, 2019). These people will give insights in creating, executing and assessing the efficiency of the strategy, and its compatibility towards the aims and objectives of the organization and the patients.
References:
Gadd, C. S., Steen, E. B., Caro, C. M., Greenberg, S., Williamson, J. J., &Fridsma, D. B. (2020). Domains, tasks, and knowledge for health informatics practice: results of a practice analysis. Journal of the American Medical Informatics Association, 27(6), 845-852.
Miah, S. J., Shen, J., Lamp, J., Kerr, D., &Gammack, J. (2019). Emerging insights of health informatics research: A literature analysis for outlining new themes. Australasian Journal of Information Systems, 23, 1-18.