Errors in supply chain management
Problem: Describe how at least three other areas that could be severely affected by errors in supply chain management besides finance; marketing, or customer service; and operations and transport.
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Question: How has technology affected marketing? What types of activities, efforts and strategies does it make possible or more effective? Are there any types of activities, efforts or strategies which have been inhibited by technology?
What are some of the ethical considerations that marketing professionals face? How do these situations develop, and how should they be addressed?
Is it worthwhile for every organization to determine its customer's purchase behavior, decision making process, lifestyle choices, and other psychographical variables? Why or why not?
One of the fundamental elements of theoretical marketing is that no single product or brand can fulfill the universal needs of all potential consumers thereby necessitating an organization to undergo the process of segmentation revealing a refined
Choose one of the top ten companies and perform research to find out how your chosen company uses societal marketing in their overall marketing plan and what impact it has made on their annual revenues and other aspects of their business.
Question: Public Relations strategies are often used to increase exposure of a brand and/or product with the direct expectation of increasing sales as a result of heightened awareness.
How will the distribution channels differ for an organization that primarily provides a service from one that produces a tangible good? What similarities will exist?
Problem: Considering the different tasks a salesperson must perform, how is the job different for an automobile salesperson and a representative selling a computer system?
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Cost-Reduction Initiatives: Identify cost-reduction initiatives and state how you would operationalize them within the healthcare environment
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