Problem: You have been hired by an environmental organization as the public relations agency to organize a large community event to encourage residents of the Guelph-Cambridge-Kitchener-Waterloo Region to care about climate change. You have organized a terrific event, with engaging speakers, and both local and national media have said they will attend to cover the event. As the event date becomes closer, you are concerned that you may not get the high attendance you were hoping for, and that media coverage will show a lack of interest in the cause. Your boss has suggested that you pay people to attend the event and request that they demonstrate loudly for the cause (carrying signs, clapping loudly for the speakers, etc.) What do you do?