Environmental assessment is an executive leader role. Bringing external environment awareness into organization thinking and decision-making is necessary for future success. The integration of new information with existing organization positions and direction generates or continues the strategy development process. The organization needs to position itself to stay ahead of its competitors.
How can the organization ensure that it is being as objective as possible in analyzing and interpreting the external environment, as well as the organization's internal assessment and capabilities?
Discuss what you think are/would be good approaches.
Who would you involve in these approaches?