Problem:
Create an external and internal environmental analysis of Macy's Department Store.
Make a SWOTT table to present a summary of your findings. You should include:
- Trends and external forces:
- Competitive Analysis
- Environmental
- Social
- Innovation
- Technological
- Economic
- Global
- Legal and Regulatory
- Trends and internal forces:
- Leadership
- Intellectual Property
- Innovations
- Technologies
- Culture
- Strategic Capabilities
- Goals
- Resources
- Processes and Systems
- Structures
- Strategy
Include a strength, weakness, opportunity, threat, and trend for each of the above in your table.
Then, write about 7 of the above, and include legal and regulatory, as well as economic trends, how well the organization adapts to change, an analysis of the organization's supply chain operations, and issues/opportunities (include a hypothesis of each and research question for this analysis, as well as the circumstances surrounding the issue).