Problem:
Create an external and internal environmental analysis of Macy's Department Store.
Make a SWOTT table to present a summary of your findings. You should include:
- Trends and external forces:
--- Competitive Analysis
--- Environmental
--- Social
--- Innovation
--- Technological
--- Economic
--- Global
--- Legal and Regulatory
- Trends and internal forces:
--- Leadership
--- Intellectual Property
--- Innovations
--- Technologies
--- Culture
--- Strategic Capabilities
--- Goals
--- Resources
--- Processes and Systems
--- Structures
--- Strategy
Include a strength, weakness, opportunity, threat, and trend for each of the above in your table.
Then, write about 7 of the above, and include legal and regulatory, as well as economic trends, how well the organization adapts to change, an analysis of the organization's supply chain operations, and issues/opportunities (include a hypothesis of each and research question for this analysis, as well as the circumstances surrounding the issue).