Problem:
Will Eastman Kodak under the leadership of CEO Perez succeed to manage its new environment?
As you may know, Eastman Kodak has been losing its market, as photography underwent revolutionary technological changes. In this case, we are going to examine how Eastman Kodak has been adapting and even diversifying to other markets.
Visit the Kodak Eastman and learn as much as you can from their website, including their mission statement
Then read the following articles about Eastman Kodak as well as conduct additional research.
Please read the Helping Hints!
Please make sure to perform the analysis of the environment applying Porter's Five Forces Model.
Please make sure to also examine elements of the Macro Environment
Please evaluate how Eastman Kodak has managed their environments.
Please identify threats and opportunities in the environment and make recommendations.