Question 1: Describe the term Marketing and distinguish it from Selling?
Question 2: Distinguish between the given providing appropriate illustrations:
a) Consumer Goods and Industrial Goods.
b) Product Line and Product Mix.
c) Penetration Pricing and Market Skimming Pricing.
Question 3: What do you mean by the term Sales Promotion? Outline different sales promotion schemes giving appropriate examples.
Question 4: Describe the guidelines for handling customer complaints efficiently.
Question 5: With the help of appropriate examples describe the marketing strategies well suited for rural markets in India.
Question 6: Illustrate for term Human Resource Management and state its key functions.