Question 1. What aspects of DHL's strategy for entering the United States reflect a low-cost strategy? A differentiation strategy?
Question 2. Are there any aspects that appear to reflect a focus strategy?
Question 3. How has DHL incorporated "speed" into its overall strategy?
Question 4. What appear to be DHL's most important competitive advantages? Are they best suited to a mature industry or a growth industry? Which way would you characterize the U.S. parcel market and the global parcel market?
Question 5. DHL comes to you for advice on whether they should continue a global focus on parcels and express mail or diversify their business activities into other types of businesses. What would you advise and why?