Write down a 1,050 to 1,400 word paper which compares two competitors which produce at least two different products or services; for illustration, Nike and Adidas. Explain the strategies which each brand uses to distinguish its products or services from its competitor by using integrated marketing communications and Customer Message Management. Your paper should as well address the given points:
a) How can these companies maintain a positive corporate image?
b) What changes would you propose to further enhance their corporate image?
Format your paper consistent with the APA rule.