Assignment:
Question 1. Identify the 5 factors that enhance the diffusion of a good or service? Explain each factor. For each factor identify a product that had this factor lead to its success.
Question 2. Identify and explain common pricing practices that are considered to be illegal or unethical? Give examples of each.
Question 3. Identify the difference between intensive, exclusive, and selective levels of distribution intensity? Give an example of a product that would be best for each level of distribution..
Question 4. Identify and explain 3 different ways to schedule advertising. Select an example for each way would be used.