What are the enabling and inhibiting factors facing the two firms as they pursue their goals? Do you think either firm can attain sustainable competitive advantage? 2. Why did FedEx"s stock price decline at J.C. Penney"s announcement? Assuming a perfectly efficient stock market, how might one interpret this loss of $85 million in FedEx market value of equity? 3. How have Federal Express and United Parcel Service performed since the mid-1980"s? Which firm is doing better?