Part I:
Explain:
1. A (Focused) Market Niche Strategies and focused (or market niche) strategies.
2. Illustrate with one company that you believe is employing a market niche strategy.
3. What are some of the pros and cons of targeting a market niche?
Part II:
Explain:
1. Vertical Integration. Is (a company that you are familiar, with) vertically integrated?
2. If so, is it fully, or partially, integrated?
3. If not, would such a move yield potentially high competitive rewards?