Problem: Imagine you are VP Employee Communications at a large service firm, such as a bank, advertising or consulting firm. Create an email to all your employees to announce an email policy you have just created. You are not persuading: you are announcing. However, you must be tactful and professional. Remember: some of those folks have been around along time and some are beginning their very first jobs.
Then write a brief summary explaining why you chose to emphasize these principles and why you wrote your message as you did. What were your objectives? How did you use the background reading?
Be careful: remember that emails can be leaked! If your email appeared on Page 1 of the Wall Street Journal, would you be proud or embarrassed?
The assignment should include references, properly cited.