Discussion
Brands! So, let's start with a brief overview of what exactly a brand is - in your answer, please emphasize whether it is possible for an organization to have more than one brand, or sub-brands in addition to an overall organizational brand.
Next, please read the following article before "grading" your firm's brand, or a particular brand of a firm of your choice.
Once you complete your "report card," please upload it for your peers to read and evaluate.
Article - The Brand Report Card by Kevin Lane Keller
Attachment:- Example.rar