Assignment Task: Market Capitalization and Profit by Sector. The file Fortune500Sector contains data on the profits, market capitalizations, and industry sector for a recent sample of firms in the Fortune 500.
1. Differentiating observations by using a different color for each industry sector, prepare a scatter chart to show the relationship between the variables Market Capitalization and Profit in which Market Capitalization is on the vertical axis and Profit is on the horizontal axis.
2. Emphasize the relationship between Market Capitalization and Profit within the healthcare sector by formatting all other sectors with data points in gray with no fill. Create a trendline based only on the observations in the healthcare sector. What does the trendline indicate about this relationship between Market Capitalization and Profit within the healthcare sector?
| Company |
Sector |
Profits ($ millions) |
Market Capitalization ($ millions) |
| Alliant Techsystems |
Industrials |
313.2 |
1891.9 |
| Amazon.com |
Consumer |
631 |
81458.6 |
| AmerisourceBergen |
Healthcare |
706.6 |
10087.6 |
| Avis Budget Group |
Industrials |
-29 |
1175.8 |
| Boeing |
Industrials |
4,018.00 |
55188.8 |
| Cardinal Health |
Healthcare |
959 |
14115.2 |
| Cisco Systems |
Technology |
6,490.00 |
97376.2 |
| Coca-Cola |
Consumer |
8,572.00 |
157130.5 |
| ConocoPhillips |
Energy |
12,436.00 |
95251.9 |
| Costco Wholesale |
Consumer |
1,462.00 |
36461.2 |
| CVS Caremark |
Healthcare |
3,461.00 |
53575.7 |
| Delta Air Lines |
Industrials |
854 |
7082.1 |
| Fidelity National Financial |
Financial |
369.5 |
3461.4 |
| FMC Technologies |
Industrials |
399.8 |
12520.3 |
| Foot Locker |
Consumer |
278 |
3547.6 |
| General Motors |
Consumer |
9,190.00 |
32382.4 |
| Harley-Davidson |
Consumer |
599.1 |
8925.3 |
| HCA Holdings |
Healthcare |
2,465.00 |
9550.2 |
| Kraft Foods |
Consumer |
3,527.00 |
65917.4 |
| Kroger |
Consumer |
602 |
13819.5 |
| Lockheed Martin |
Industrials |
2,655.00 |
26651.1 |
| Medco Health Solutions |
Healthcare |
1,455.70 |
21865.9 |
| Owens Corning |
Industrials |
276 |
3417.8 |
| Pitney Bowes |
Industrials |
617.5 |
3681.2 |
| Procter & Gamble |
Consumer |
11,797.00 |
182109.9 |
| Ralph Lauren |
Consumer |
567.6 |
12522.8 |
| Rockwell Automation |
Industrials |
697.8 |
10514.8 |
| Rockwell Collins |
Industrials |
634 |
8560.5 |
| United Stationers |
Industrials |
109 |
1381.6 |
| United Technologies |
Industrials |
4,979.00 |
66606.5 |
| UnitedHealth Group |
Healthcare |
5,142.00 |
53469.4 |