Assignment:
Q1. Compare and contrast the economic, passive, cognitive and emotional models of consumer decision-making.
Q2. What kinds of marketing and sociocultural inputs would influence the purchase of (a) a high-definition TV, (b) a concentrated liquid laundry detergent, and (c) fat-free ice cream? Explain your answers.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.