Assignment:
Q1. Marketers must decide whether to incorporate rational or emotional appeals in a communications strategy. Describe conditions that are more favorable to one or the other.
Q2. When should a marketer present a message visually versus verbally?
Q3. How does the Two-Factor Theory explain the effects of message repetition on attitude change? (a) When is it best to present a two-sided message versus a one-sided message?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.