Emerging maturity market
Problem:
The first Baby Boomer hits retirement age in the year 2011. What types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market?"
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What are three lessons learned relative to the importance and effectiveness of forecasting market demand?
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Compare and contrast the three main moral philosophies of Moral Virtue Theory, Duty Theory and Utilitarianism .
Marketing should be addressed on a systemic level to ensure appropriate corporate oversight--by consumers, manufacturers, the government, and the free market.
Forecasting market potential and future demand for products and services of this emerging "maturity market?"
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You may select a new product idea for a new small business; a new product idea for an existing operation;
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