Elements of the promotional mix
Problem: How could I develop a matrix which compares the five elements of the promotional mix based on the following 3 criteria:1) To whom you deliver the message
2) What you say
3) When you say it
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He is in the AS level. This follows an incident of phone theft & sale.
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Problem: Assume that as a class you have been asked to create a marketing plan to increase enrollment for "Your College".
Problem: How could I develop a matrix which compares the five elements of the promotional mix based on the following 3 criteria:
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Task: For STARBUCKS Q1. Describe the main line of business of the company
Problem: What is the value and purpose of a marketing positioning statement?
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