Elements of retailing mix


Assignment:

How would you classify Walmart in terms of its position on the wheel of retailing versus that of an off-price retailer? Develop a chart to highlight the role of each of the four main elements of the retailing mix across the four stages of the retail life cycle.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Elements of retailing mix
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