Assignment:
Final Project
You are tasked with creating two campaign communications messages for two targeted population groups (as specified below). We encourage you to research prior and existing campaigns on your selected topic. You cannot use, copy, or revise any existing campaign materials for your submission. This work must be solely of your own creation. Follow the steps to build your target audience and select two appropriate communication strategies in which to convey your message.
1. Select one health campaign from this list:
- Stop Smoking Campaign
- Immunization Clinic
- Texting and Driving
- Impaired (alcohol/drugs) Driving
- Bullying (any type - cyber or face-to-face)
- Domestic Violence
- Injury Prevention
- Food Safety
- Oral Health
- Needle Exchange
2. Select two different populations from this list:
- Elderly (65+)
- Youth (13-18)
- Children (under 12)
- Young Adult (19-35)
- Adults (36-64)
3. Select one ethnic group for each population (a total of two - can be the same ethnic group for both populations)
- Black/African American
- Native American/Alaskan
- Pacific Islander
- Caucasian
- Hispanic
4. Select one geographic region for each population (can be the same region for both populations)
5. Choose two formats from the list below and create one health message in each format for a total of two messages:
- Brochure
- Radio PSA
- TV PSA
- Flyer/Poster
- Billboard/Banner
- Mass Mailing (Postcards, letters, etc.)
- Door Hangers
In order to explain your two communications pieces, write a 2 to 4 page paper (1 to 2 pages per campaign) with the following information for each piece:
- Identify your population, demographics, campaign
- Explain the appropriateness of the message you selected for your target population, including the elements of health literacy discussed in this course
- Present information on the appropriateness of your selected communication strategies
- Compare and contrast the two communication strategies
- Copy and paste your Project Table at the end of your paper
Submission Requirements for the Final Project:
Your paper must be 2 to 4 pages and formatted according to APA style as outlined in the Ashford Writing Center.