Question 1: What do you mean by the term communication? What is its significance in the marketing?
Question 2: Describe the different elements of communication process. Find an illustration of an advertising campaign being used by a company and analyze the campaign in terms of these elements of communication model.
Question 3: Explain the main barriers to marketing communication?
Question 4: Communication is the foundation of marketing life. Comment on it.
Question 5: How can you fascinate the customers towards your products in the marketing environment?
Question 6: Illustrate the meaning of relationship marketing? How it can be operated in the digital age?
Question 7: Describe the process of Relationship Marketing with an appropriate example?
Question 8: Illustrate how you maintain the relations with the consumers and would-be sellers?
Question 9: Describe the steps to be implemented in the process of Relationship Marketing and its respective principles.
Question 10: How can you differentiate the concept of Relationship marketing in various sectors of the economy such as industry and service?
Question 11: How can you distinguish relationship marketing and marketing relationships?