Elements of a successful social media campaign, Marketing Management

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Elements of a successful social media campaign

Problem: The analysis of Wendy's Twitter strategy in the case helps reveal the key elements of a successful social media campaign: customer service, authenticity, appropriate frequency of posts, and consistent tone and message. Elaborate on the key components of each of these elements and why they are important.

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Marketing Management: Elements of a successful social media campaign

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Marketing Management: Elements of a successful social media campaign

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