Assignment Summary:
You will build several elements of a Google Ads PPC Search advertising campaign.
This assignment will provide practice using Google Ads to set up a campaign and apply best practices.
The Google PPC Ads campaign builds out is to include:
Two (2) Ad groups with a minimum of 7 keywords each, including match types and negative keywords.
Four (4) ad variations, two for each of the ad groups; 4 ads in total including the use of ad extensions.
Two (2) landing page mockups or existing screenshots for each of the ad groups.
Use the Project Template (provided in Assessments section) to submit your assignment, and will include:
A description of your campaign strategy, objectives and goals, CTA and conversion actions.
Show your keyword research: include match types and negative keywords. Explain the rationale for use of the match types
Use the Google Keyword Planner tool, Google Suggest, Google Trends, and Wordstream to conduct keyword research.
Write 4 ad variations and include screenshots of the ads; explain your reasoning for the ad copywriting to demonstrate best practices, Google copywriting guidelines and impact on quality score. Use the Karooya preview tool to develop ad variations.
Make 2 landing page mockups and include a screenshot. Explain your reasoning for the landing page design and copy to demonstrate conversion optimization and quality score best practices. Or analyze existing landing pages using screenshots.
Finally, estimate a campaign budget and expected ROAS.