Elements in the promotional mix, Business Management

+44 141 628 6080
[email protected]

Elements in the promotional mix

The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are __________, risk, and ancillary services.

a) Complexity

b) Size

c) Durability

d) Accessibility

e) Acceptability

Request for Solution File

Ask an Expert for Answer!!

Business Management: Elements in the promotional mix

Reference No:- TGS0101474

Expected delivery within 24 Hours

Have a Question? (oR Write a Review)

Write atleast 100 words!!

Recent Questions Asked Business Management

Q : Company handle all integrated marketing communication needs

If you were the CEO of Coca-Cola would you elect to have one company handle all of your integrated marketing communication needs or would you use a specialized marketing communication firm to handle the various components of the program? Justify y

Q : Points for a business of having a diverse workforce

What are your experiences with diversity in the workplace and what do you see as the good points and the bad points for a business of having a diverse workforce?

Q : Measures used by marketing executives

Which of the following are measures used by marketing executives?

Q : Business strategies-differentiation-cost focus

Based on relative competitive scope (broad target to narrow target) and source of competitive advantage (lower cost to differentiation), Porter's four generic business strategies are differentiation, cost focus, differentiation focus, and :

Q : Elements in the promotional mix

The proper blend of elements in the promotional mix depends on the type of product. The three specific characteristics to be considered are __________, risk, and ancillary services.

Q : Administrative databases are not adequate to assess quality

Why do you suppose the author believes that administrative databases are not adequate to assess quality of care outcomes? What would be adequate? Explain and give an example.

Q : Owner of a business

If you are the owner of a business, how will you fulfill your responsibility to the community? Or will you even feel any responsibility to the community?

Q : Company and avoid creating problems

Suppose you are the employee who ends up talking to the media about a company issue that threatens to go viral. What tips from your media training will you use to represent your company and avoid creating problems?

Q : Advertising and subscription revenue

A CEO of a local newspaper has noticed that the advertising and subscription revenue has been decreasing. The CEO sets a goal of stopping the decline. The CEO is engaged in :

1929224

Questions
Asked

3,689

Active Tutors

1414721

Questions
Answered

Start Excelling in your courses, Ask a tutor for help and get answers for your problems !!

ask Question

Request for Solution File

Ask an Expert for Answer!!

Business Management: Elements in the promotional mix

Reference No:- TGS0101474

Have a Question? (oR Write a Review)

Recent Questions Asked Business Management

Q : Company handle all integrated marketing communication needs

Q : Points for a business of having a diverse workforce

Q : Measures used by marketing executives

Q : Business strategies-differentiation-cost focus

Q : Elements in the promotional mix

Q : Administrative databases are not adequate to assess quality

Q : Owner of a business

Q : Company and avoid creating problems

Q : Advertising and subscription revenue

Engage in critical thinking about child development issues

Discussing marriage and family dynamics

What if breaches of confidentiality occur

Discuss a criminal justice topic

Discuss appropriate steps in social media marketing planning

Describe and discuss the evolution of social media

Prepare a study guide for autism spectrum disorder

Request for Solution File

Ask an Expert for Answer!!

Business Management: Elements in the promotional mix

Reference No:- TGS0101474

Recent Questions Asked Business Management

Q : Company handle all integrated marketing communication needs

Q : Points for a business of having a diverse workforce

Q : Measures used by marketing executives

Q : Business strategies-differentiation-cost focus

Q : Elements in the promotional mix

Q : Administrative databases are not adequate to assess quality

Q : Owner of a business

Q : Company and avoid creating problems

Q : Advertising and subscription revenue

Asked Questions