Question 1. What key elements should be covered when writing a good mission statement? What is the purpose of a mission statement?
Question 2. What is the difference between primary and secondary research methods? Provide an example of how each of these could be used
Question 3. Write out two different examples of closed-end questions you might use for a market research survey.
Question 4. Putting surveys aside, what other market research methods could be used to gather data? Please describe at least three.