Question 1. Within a financial planning organization what element of the promotional mix is used least? How could this element be increased to enable a more effective promotional mix? What would you recommend and why?
Question 2. What are three lessons learned relative to the importance and effectiveness of various pricing strategies? What are the three lessons learned relative to the importance and effectiveness of distribution channel options? As a result, what concepts and analytic tools will you be able to use in developing a Market Audit?