Question1. Describe the method of carrying out the quantitative survey which is employed in market research.
Question2. Explain Michael Porter’s five forces which are employed to analyse the micro environment.
Question3. What do you meant by the term strategy of cost leadership?
Question4. What do you understand by the term mix-marketing?
Question5. Explain and outline each element of mix marketing.
Question6. Explain the three techniques which can be used to verify the price of a product or services together with its strategic policies where applicable.
Question7. What are the environmental responsibilities which a company need to have towards the society specially those who are in production or manufacturing sector?
Question8. Explain briefly five working conditions with security measures which a company need to consider for its employees.
Question9. Briefly describe the different sources of finance that a company might be needed.
Question10. What do you understand by the word factoring?