Criteria: 1) the extent to which you define all relevant terminology
Criteria: 2) the extensiveness of your literature review
Criteria: 3) how you relate the findings in the literature with your organization.
Task: Corporate culture has been cited in the popular press and in academic literature as being an important internal environmental element in achieving a competitive advantage. Please choose three orientations (i.e., marketing, entrepreneurial, customer) and explain how and to what extent these orientations influence organizational performance. Also don't forget to tie-in how your findings from this literature review resonate with your experience.