eBusiness Strategy
Your company purchased 250,000 online advertising impressions and made an average net profit per sale of its product of $5. With statistical average of 3% for click-through and 4% for company turnover, the expected return on your investment
a. 6,000 b. 3,500 c. 1,500 d. $60
Strategies for competing in the Internet product market are base upon:
a. specialization and generalization b. ecology and competitiveness. c. communication and interactivity d. market segmentation and competition
Project Management
Linear Responsibility Chart is used to show linkages between:
a. people and outcomes b. people/tasks c. resources/tasks d. tasks and outcomes
Electronic commerce
Solutions to problems in the supply chain for EC companies are:
a. generic across both EC and traditional companies
b. so complex that most EC companies cannot afford to implement them
c. critical during start up but usually become manageable and insignificant as EC companies mature.
d. Usually unique for each EC company
From 2001 to 2006, a majority of e-exchanges.
a. increased in size due to mergers of small e-exchanges
b. expanded by adding business partners
c. folded due to a lack of customers, cash, or both
d. devised new methods to increase revenues and profits