Elasticity of ice cream


Question:

An ice cream store owner reads in the local paper that the elasticity of market demand for ice cream is -.38. He concluded that if he raised the price of ice cream, his total revenue would increase. So, he increased his prices by 18%, yet revenues fell substantially. Why did this outcome occur?

Solution Preview :

Prepared by a verified Expert
Microeconomics: Elasticity of ice cream
Reference No:- TGS02089047

Now Priced at $20 (50% Discount)

Recommended (95%)

Rated (4.7/5)