Elaborate on the significance of adding new businesses


Question: As a strategic business manager, critically evaluate and elaborate on the significance of adding new businesses to complement and strengthen the market position and competitive capabilities of existing ones. Offer three original examples that illustrate how this strategic approach has been effectively employed in diverse industries. Additionally, explore potential challenges and considerations that organizations should weigh when implementing such a strategy.

 

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Marketing Management: Elaborate on the significance of adding new businesses
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