1. Discuss how McDonald's decision to switch to fresh beef in their Quarter Pounders relates to their competitiveness or strategy (Chapter 2 in textbook). Be specific on how it relates to concepts presented in the chapter.
2. Elaborate on the implications this decision will have on McDonald's supply chain. Please use at least 2 additional external references (include those references or links in your response) to support the challenges they need to consider in this significant change.