DISCUSSION FORUM: Marketing Myopia Trap
Watch the YouTube video titled "An Introduction to Theodore Levitt's Marketing Myopia" before responding to this question:
Theodore Levitt left a stamp on marketing strategy when he coined term "marketing myopia" in his article published by Harvard Business Review in 1960. More than half of a century later, the important message still resonates in today's marketplace. Give at least one specific example of a company that fell into a myopic trap. Explain why and how this happened and elaborate on an alternative route the company should have taken.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.