Eight steps to transforming your organization


Assignment task: Review John Kotter's article from this unit's studies, "Leading Change: Why Transformation Efforts Fail." Briefly discuss the eight steps identified and apply them to a project that you have worked on in the past. How would following these steps have changed the overall process?

Eight steps to transforming your organization

1. Establishing a Sense of Urgency

  • Examining market and competitive realities
  • Identifying and discussing crises, potential crises, or major opportunities

2. Forming a Powerful Guiding Coalition

  • Assembling a group with enough power to lead the change effort
  • Encouraging the group to work together as a team

3. Creating a Vision

  • Creating a vision to help direct the change effort
  • Developing strategies for achieving that vision

4. Communicating the Vision

  • Using every vehicle possible to communicate the new vision and strategies
  • Teaching new behaviors by the example of the guiding coalition

5. Empowering Others to Act on the Vision

  • Getting rid of obstacles to change
  • Changing systems or structures that seriously undermine the vision
  • Encouraging risk taking and nontraditional ideas, activities, and actions

6. Planning for and Creating Short-Term Wins

  • Planning for visible performance improvements
  • Creating those improvements
  • Recognizing and rewarding employees involved in the improvements

7. Consolidating Improvements and Producing Still More Change

  • Using increased credibility to change systems, structures, and policies that don't fit the vision
  • Hiring, promoting, and developing employees who can implement the vision
  • Reinvigorating the process with new projects, themes, and change agents

8. Institutionalizing New Approaches

  • Articulating the connections between the new behaviors and corporate success
  • Developing the means to ensure leadership development and succession

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