Task: Complete the following for your marketing plan:
Determine the pricing strategy you will employ along with your justification. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable.
Outline your distribution strategy. Determine if there are additional channels you should pursue and why.
Prepare your integrated marketing communications plan. Discuss the key themes of your campaign and link them to how your business, service, or product will satisfy your target market needs. Describe each element of the promotional mix in detail and explain how you will integrate the different elements of your promotional mix toward the target market using the key themes. This includes the following elements:
? Advertising
? Public relations
? Sales promotion
? Personal selling
? Direct marketing
? Interactive marketing
Develop an implementation schedule for your marketing plan. Outline the time frame for the different media campaigns and specify milestones. You should outline who will be responsible for each action item and how you will track the deadlines to ensure the plan stays on schedule.
Explain how you will evaluate the effectiveness of your marketing plan. Discuss the use of a marketing dashboard and provide a sample dashboard for your plan.
Submit a 5- to 6-page paper written in APA format.
Additionally, you have been asked to prepare an Excel document outlining the details of your budget. Your budget should include forecasted sales, direct cost of sales, and your marketing expense budget.