Problem:
Locate a credible blog written by or on behalf of a prominent business leader or genuine organisation and analyse its effectiveness. Respond to the following questions to help guide your analysis:
- Explain the blog
- Who is responsible for the blog's content, what is the nature of the content,and how frequently is the blog updated
- On average, how many customer or online user responses does each blog posting generate?
- What is the nature of the audience feedback, does the blogger respond to feedback received on a posting and If so, how frequently
- How would you characterize the interaction between the blogger and the online users, Is it a true dialogue?
- What are the blogger's goals, does it appear that the blog is successful in accomplishing those goals?
- What would you do differently if you were responsible for the blog postings, in terms of theme and content?