Effectiveness of global marketing strategy
Question 1. How closely entwined are values and ethnocentricity?
Question 2. How can this relationship hinder global marketing strategy effectiveness?
Question 3. What can be done to limit, constrain, or eliminate the effects of ethnocentricity?
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How can this relationship hinder global marketing strategy effectiveness?
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Imagine you work in a marketing department and your first assignment is to market a new candy bar.
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