Discuss the below:
According to following article, about 77% of luxury advertisers are expected to increase their investments in online marketing in 2012:
In addition, Manta's Small Business Survey found that 78% of surveyed online small business achieved at least 25% of their new business leads via online and social channels in 2012.
What do you think of the effectiveness of online marketing? How could the firms use online marketing channels to gain competitive advantages?