Problem 1: Could Microsoft be considered one of the best and worst examples of marketing success in America during the 1980s and 1990s? Discuss.
Problem 2: The Marketing Spotlight notes some of the effective competitive marketing strategies that Microsoft has exhibited in a short but very successful history. Could a similar firm entering the market today operate in the same manner?
Problem 3: Do any of the Microsoft strategies contradict future issues that Microsoft and other technology-oriented firms should prepare to deal with in coming years?