Problem: Suppose a retail firm is interested in studying the effect of lighting on customer purchase behavior.
- What information would be relevant to the proposed study.
- How might this type of information contribute to a business success?
- Give 2 examples of businesses that have used this type of information.
- What advantages does a decision support system have for small business like the Harvard Cooperative Society?
- How would the decision support system of a small business like the Harvard Cooperative Society differ from that of a major corporation?
- At what points might the Harvard Cooperative Society use a decision support system and why?