A multi-country strategy is preferable to a global strategy when?
Question 1: Host governments enact regulations requiring that products sold locally meet strictly-defined manufacturing specifications or performance standards and/or when the trade restrictions of host governments are highly diverse
Question 2: The industry is characterized by big economies of scale and strong experience curve effects
Question 3: Entry barriers are low, the firm has limited financial capital, market conditions in many countries are volatile and uncertain, and there are big differences in production costs from country to country (because of wage rates, worker productivity, and the prices of parts and components)
Question 4: Market growth rates vary considerably from country to country
Question 5: A big majority of the company's rivals are pursuing global strategies, have multiple profit sanctuaries, and are prone to employ cross-market subsidization tactic.