Assignment:
Outline the economic factors that affect marketing decisions and consumer buying power. The primary economic factors are (1) the stage in the business cycle, (2) inflation and deflation, (3) unemployment, (4) income, and (5) resource availability. All are vitally important to marketers because of their effects on consumers’ willingness to buy and consumers’ perceptions regarding changes in the marketing mix variables.
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.