Question 1
In his last order, the bakery manager at Bread of the Earth Bakery purchased a different brand of whole wheat flour from his regular supplier, Best Bakery Supplies. This is an example of a:
A- modified rebuy.
B- straight buy.
C- straight rebuy.
D- new-task buy.
Question 2
Lori Morro just bought a cellular telephone for her car after spending several weeks considering all the possibilities. She likes the new phone, but is wondering if another brand at a slightly higher price would have been a better purchase. This is an example of:
A- the relationship between drives, cues, and reinforcement.
B- dissonance.
C- reference group influence.
D- stimulus-response reaction.
Question 3
Economists' economic-buyer theory assumes that:
A- income data are very useful for predicting consumer behavior.
B- buyers logically compare choices in order to maximize their satisfaction.
C- consumers should purchase only low-priced products.
D- consumers should purchase only high-priced products.